Click here to view CATALOG AGE's Market Facts as a PDF file. CATALOG AGE delivers the information catalog executives need wherever and whenever they need it - in print, online and in person. It's the industry's premiere information source to help catalogers manage and maximize all facets of their businesses, and provides superior analysis of successful strategies across all areas of multichannel marketing—database marketing, e-commerce, creative, retail, merchandising, operations and more. Consumers purchase products using the multiple channels available today and CATALOG AGE readers use multiple channels to sell their products and services to them. Print Catalogs Catalog sales are forecast to reach $143.3 billion in 2004 (1) They’ll grow 6% annually to $169.4 billion by 2007 (1) E-commerce Online retail sales are expected to grow 27% in 2004, to $144 billion (2) They’ll grow to $316 billion by 2010 (3) Spending on e-mail marketing to support online sales will grow to $6.1 billion in 2008 (4) Paid search is expected to surpass $3 billion in 2005 (5) Retail Retail sales are expected to grow 6% in 2004 (6) Worldwide retail sales will grow to $11.6 trillion by 2008 (7) Direct B2B Sales Sales revenue from B2B direct marketing will reach $1.08 billion in 2004 (1) It’ll grow 9% annually to reach $1.41 trillion in 2007 (1) Percentage of CATALOG AGE subscribers who sell/market products via: (8) 84% Web Site/E-mail 78% Print Catalog 41% Retail/Chain Store 41% Direct Sales Force 23% Telemarketing 6% Other Sources: 1. The DMA Report: Economic Impact—U.S. Direct Marketing Today, 2003; 2. The State of Retailing Online 7.0, Shop.org and forrester Research, 2004; 3. U.S. eCommerce Overview, 2004 to 2010, Forrester Research, 2004; 4. JupiterResearch, 2004; 5. eMarketer, 5/04; 6. National Retail Federation, 2004; 7. Economist Intelligence Unit, 2004; 8. CATALOG AGE Subscriber Study, Paramount Research, 7/04. CATALOG AGE reaches senior-level decision makers in large companies 91% of CATALOG AGE subscribers are CEOs, presidents, SVPs, VPs, directors and managers (5) Average number of years in the industry: 14 (5) Average annual company revenue: $170.5 million (5) Average number of employees: 755 (5) CATALOG AGE subscribers rely on print catalogs to drive sales across all channels On average, CATALOG AGE subscribers produce 3 catalog titles per company (5) 27% produce 5 titles or more annually (5) On average, they mail an average of 4.3 million catalogs annually (5) 33% mail more than 1 million catalogs annually (5) Sources: 1. Estimated Unique Subscriber Count, Analysis of Circulation, Publisher's Own Data, 9/04; 2. CATALOG AGE ABC Publisher’s Statement, 6/04; 3. Analysis of Circulation, Publisher’s Own Data, 8/04; 4. ACC Attendee Data, Publisher’s Own Data, 8/04; 5. CATALOG AGE Subscriber Study, PRIMEDIA Business Research, 7/04 CATALOG AGE subscribers make purchasing decisions for their multichannel organizations 83% are involved in purchasing catalog-related products and services for their companies (1) On average, 4 people per company are involved in purchasing catalog-related products and services (1) Percentage of subscribers who plan to purchase/rent products and services in the next 12 months: (2) 61% Printing services 49% Lists 46% Paper 46% Online/New media products 36% Fulfillment services 36% Catalog merchandise 34% Print/Broadcast advertising 33% Desktop systems 31% Warehouse equipment CATALOG AGE subscribers invest in online services and products 62% of CATALOG AGE subscribers have an e-mail marketing campaign (3) 39% have 3 or more employees who work full-time on their online catalogs (4) CATALOG AGE subscribers invest in customer prospecting They mail more than 15.9 billion catalogs each year (1) In the next 12 months, 40% plan to create customized catalogs for specific customer segments (3) 64% rent lists for prospecting (4) 40% mail their catalogs to rental lists at least quarterly (4) Sources: 1. CATALOG AGE Subscriber Study, PRIMEDIA Business Research, 7/04; 2. Analysis of Subscriber Response Data, Publisher’s Own Data, 8/04, based on number of respondents; 3. CATALOG AGE Issues & Trends Study, PRIMEDIA Business Research, 12/03; 4. CATALOG AGE Lists Study, PRIMEDIA Business Research, 5/04.